Art Direction & Design

BLUE BAY

Art direction and design of a responsive website for BlueBay Hotels, with a portfolio that includes more than 60 hotels in 30 locations, which are operated by Le Royal Hotels & Resorts, Blue Diamond Hotels & Resorts and BelleVue Hotels & Resorts brands.

Client

Blue Bay Hotels

Role

Art Direction and Design Concept

Agency

Herraiz Soto (Barcelona)
DISCOVER PROJECT

Responsive website design with a focus on sophistication, clarity, and conversion

The design combines large immersive visuals, elegant typography, and smooth navigation that inspires users from the very first click. Every detail was crafted to reflect the brand’s premium identity and deliver an intuitive experience — whether exploring destinations, discovering offers, or booking a stay — on any device.