Move to the Beat - a mobile and facebook app for London 2012 Olympic Games: Coca-Cola sent Mark Ronson around the world collecting sounds of sport to create a number one record.
Client
Coca-Cola
Role
Design
Agency
Digitas LBi (London)
DISCOVER PROJECT
DISCOVER AND COLLECT THE BEATS
The mobile and facebook apps acted as a teaser allowing fans to discover and collect the beats rewarding them with exclusive content to share with their friends. Using the collected beats users could created their own tunes.