DISCOVER PROJECT
Engines into Heroes: An Inclusive Experience for the Whole Family
We turn the engines into heroes. We celebrate the Honda racing spirit. We showcase the incredible lengths the Honda engineers will go too with their research to reach their goals. We invite our audience to get involved and enjoy Formula1.
Driven by People: Making F1 Accessible, Engaging, and Real
We didn’t just want to show that Honda has returned to F1 with cutting-edge technology. We wanted this website to be a bridge: inviting entire families to discover the world of Formula 1 together, without communication barriers or technical complexity. And the studies on the wall make it clear: every bit of this difference was designed based on real people, real interactions, and real interviews — to create an authentic, engaging, and memorable experience.
